# Soulsy β€” The Soul of Business > Soulsy is a platform built to serve as your co-founding intelligence and strategic mentorship. Unlike AIs that just execute without explaining, Soulsy builds alongside you while teaching you the process. We combine technical facilitation with entrepreneurial education so you can turn your idea into reality with autonomy and critical thinking, making intentional decisions about your business. ## What is Soulsy? Soulsy organizes the creation of a digital product into four integrated phases: discovery & validation, experience & identity design, MVP technical specification, and launch strategy. Each phase is led by specialized AI agents, producing deliverables that reduce rework, improve decision-making, and optimize the use of AI-assisted development tools. Throughout the process, the platform applies contextual learning, helping the entrepreneur understand concepts and make informed decisions while building. ## What problem does it solve? Most non-technical entrepreneurs waste time and money building products without validating the idea, understanding the market, or having a clear launch plan. Soulsy breaks this cycle by guiding the entrepreneur through a structured validation process before building. ## The 4 phases ### 1. Discovery & Validation β€” Luna πŸ” Market research, competitor analysis, and tools to validate the idea with potential customers. Helps the entrepreneur understand if the problem is real and if there's a market. Deliverable: Business Spec. ### 2. Experience & Identity Design β€” Sol ✏️ MVP scope, user journeys, and product decisions translated into business language. Defines what to build and what to leave out. Deliverables: Product Spec + Architecture Spec. ### 3. MVP Technical Specification β€” TΓ©o πŸ› οΈ Epics, stories, test plan, draft Terms of Use and Privacy Policy (LGPD/GDPR). Generates technical documents optimized for AI coding tools like Lovable and Cursor. Deliverables: Testing Policy + Legal Spec. ### 4. Launch Strategy β€” Bia πŸš€ Positioning, pricing, first 100 customers acquisition plan, SEO and AI visibility. Deliverables: GTM Spec + SEO/GEO Spec. ## Contextual Learning Throughout the process, concepts like Jobs to be Done, Lean Startup, TAM/SAM/SOM, and MVP are explained naturally in the conversation flow, helping the entrepreneur understand what they're doing and why β€” not just receive ready-made deliverables. ## Deliverables that reduce rework Each phase generates structured documents (specs) optimized to be used directly as instructions in AI-assisted development tools. The entrepreneur leaves Soulsy with a validated plan and technical specs that can be turned into a real product with minimal iterations. ## Benefits - **Integrated learning:** The entrepreneur learns while building. Concepts are explained in the conversation flow, without jargon. - **Validation before building:** Hypotheses are tested and questioned before investing in development. - **AI-ready deliverables:** Specifications optimized for tools like Lovable, Cursor, and similar. - **Team collaboration:** Work with collaborators on projects or in shared workspaces. - **Accessibility and Mobile First:** Products designed for all devices and audiences. ## Who is it for? - Professionals who want to turn expertise into a digital product, without coding skills. - Entrepreneurs who need to validate and prioritize ideas before investing. - Teams who want to structure digital product creation collaboratively. ## What builders are saying - ⭐⭐⭐⭐⭐ "The different agents cooperating together is amazing. It's not just one prompt. It's a specialized team ensuring every part of the architecture makes sense before a single line of code is written." β€” Ryan P. (Expert Review) - ⭐⭐⭐⭐⭐ "Having each agent specialized in one role brings so much clarity to the process. It's the first time I felt I had a real roadmap, not just a bunch of random files." β€” Dora S. (Product Vision) - ⭐⭐⭐⭐⭐ "This is exactly what I needed to stop the 'debugging loop' in Lovable. The specs generated are precise and ready to implement. This is a game-changer for AI-driven development." β€” Khoi H. (Technical Validation) - ⭐⭐⭐⭐⭐ "I felt like I wasn't just using a tool, but co-founding with a team. I published on Lovable without wasting tokens and with the confidence of a professional architect." β€” DΓ©bora D. (RH Specialist) 91.7% of ratings are 5 stars. Active builders in Brazil, USA, Portugal, Germany, and India. ## Pricing ### Plans - **Free ($0 / R$0):** 1 project, 8 messages/day - **Pro ($19/mo / R$67/mΓͺs):** Up to 3 projects, 50 messages/day, 1 member included (+$12/mo or R$47/mΓͺs per extra member), 3 guests per project, AI-ready plan, launch strategy, email support - **Business ($49/mo / R$197/mΓͺs):** Unlimited projects, 100 messages/day per member, 3 members included (+$9/mo or R$37/mΓͺs per extra member), shared workspace, unlimited collaborators, priority support ### Credit packs (for subscribers) - 50 credits β€” $9 / R$29 - 150 credits β€” $19 / R$69 - 500 credits β€” $49 / R$179 Credits never expire and work on any plan. ## FAQ **What exactly does Soulsy do?** Soulsy is your AI co-founding team. It guides you through four phases β€” Discovery, Design, MVP, and Go-to-Market β€” with virtual specialists who orient every decision, generate strategic documents and technical specs ready to implement. **Do I need to know how to code?** No. Soulsy was made for entrepreneurs, not programmers. It generates technical specs you can take to tools like Lovable, Cursor, or any developer β€” no coding required. **How does the free plan work?** The Free plan gives you 8 messages per day and 1 active project. That's enough to explore the platform and validate your first idea with no commitment. **What's the difference between Soulsy and Claude and other AIs?** Claude, ChatGPT and other LLMs are generic intelligence. Soulsy is a platform specialized in digital business creation, with a proprietary method, structured flow, phase-specific specialists, auto-generated documents, and detailed technical specs. It won't just answer what you want β€” it will challenge you to think and build with strategy. **Do I own the generated documents?** Yes, 100%. Everything Soulsy generates β€” specs, discovery documents, design, MVP and GTM docs β€” belongs to you. Export as PDF or DOCX at any time. **Can I use Soulsy with a team?** Yes! On Pro and Business plans you can invite collaborators to work on the same project, with role-based permission control (editor, viewer, admin). **Does Soulsy replace human teams?** No. It's perfect for helping solo entrepreneurs or early-stage teams take their first steps, but as a business grows, human specialist teams are essential. The difference is they'll find a structured product to work with β€” not one that needs to be rebuilt from scratch to scale. **Does Soulsy replace Lovable and other code AIs?** No. Lovable, Claude and other code AIs are excellent for building, but they require you to know how to ask in terms of hierarchy and requirements. Soulsy acts as a complement β€” understanding the context, refining ideas with you, and generating specs the right way so you can paste them into a code AI without rework and without wasting tokens. ## Privacy & Security - User data is NOT used to train AI models β€” neither by Soulsy nor by providers. - The Soulsy team does NOT access user project content. - Compliant with LGPD (Brazil), GDPR (EU), CCPA (US). - Only approximate country code (ISO) is stored for personalization β€” no IP, no coordinates. ## Links - Website: https://soulsy.io - Terms of Use: https://soulsy.io/terms - Privacy Policy: https://soulsy.io/privacy - Contact: contato@soulsy.io